Connect with your audience
Nurture leads and drive sales!
Email Marketing Services
What’s the purpose of Email Marketing?
By leveraging email marketing, you can:
- Nurture Leads: Build relationships with potential customers and guide them through the sales funnel.
- Drive Sales: Generate more revenue by promoting products and services.
- Build Brand Awareness: Increase brand visibility and recognition.
- Improve Customer Retention: Keep your customers engaged and loyal.
Your businesses can use email marketing to share newsletters, special offers, and personalized messages. By collecting email addresses and segmenting subscribers, Visual Media can deliver relevant content that increases engagement and converts leads into lifelong customers.
What email marketing platform does Visual Media recommend?
Visual Media has experience working with several popular email marketing platforms over the past 25 years including MailChimp, Constant Contact, Vertical Response but our favorite email marketing platform is MailerLite.
As an email marketing expert, I believe MailerLite stands out from other platforms due to its commitment to simplicity, beautiful user interface, and exceptional customer service. They even have a team ready to help you 24/7, and they're so good at it that 97% of people are happy with their customer support. This focus on a seamless user experience and dedicated support is what truly differentiates MailerLite from its competitors.
| Feature | MailerLite | Mailchimp | Constant Contact | Vertical Response |
|---|---|---|---|---|
| Free Plan | Yes (Up to 1,000 subscribers, 12,000 monthly emails, 1 user) | Yes (Up to 500 contacts, 1,000 monthly emails, 1 user, limited features) | No (30-day free trial only) | Yes (60-day free trial, then "Basic" plan starts at $13/mo for up to 500 contacts) |
| Paid Plan (for 1,000 subscribers) | Starts at $10/mo (Unlimited emails, 3 user seats, unlimited templates, websites, and landing pages) | Starts at $13/mo (5,000 monthly emails, limited features and templates) | Starts at $12/mo (10x contacts in monthly sends, 1 user) | Starts at $28/mo (Unlimited emails) |
| Automation | Excellent. User-friendly workflow builder. Advanced features available on paid plans. | Good, but with limitations. Multi-step automations on more expensive plans. Simple, linear pipelines on lower tiers. | Basic to good. Pre-built templates and AI campaign builder. Advanced automations on Premium plan only. | Basic to advanced. Available on higher-tier plans. |
| Landing Pages & Websites | Unlimited on most paid plans. Easy-to-use drag-and-drop builder. | Included, but often with limitations on lower-tier plans. | Included, but with limitations on lower-tier plans. | Included, with unlimited options on some plans. |
| Customer Support | 24/7 live chat & email support with a 5-minute average response time. Highly praised. | Varies by plan. Live chat & email on paid plans. Phone support on Premium plan only. | Phone and chat support with marketing experts. Dedicated support on Premium. | Varies by plan. Live chat & phone support. |
| Ease of Use | Excellent. Known for its clean, intuitive user interface that's great for beginners. | Good, but the UI can feel cluttered as an all-in-one marketing suite. | User-friendly, but some advanced features can be hard to find. | Considered easy to use for creating basic campaigns. |
While Mailchimp, Constant Contact, and Vertical Response all offer robust email marketing tools, MailerLite provides the best overall value, especially for small businesses and beginners.
Its generous free plan, affordable paid tiers, and unlimited features like landing pages and websites make it a powerful yet budget-friendly solution.
Coupled with its renowned 24/7 customer support and intuitive interface, MailerLite consistently proves to be the superior choice for those who need a reliable, easy-to-use platform that grows with their business without a steep price tag.
What email marketing services does Visual Media provide?
Visual Media offers comprehensive email marketing services to help businesses connect with their audience, nurture leads, and drive sales. Our services include:
Email Marketing Provider Set-up
We'll help you decide on a email marketing provider that works best for you and help you set up your account on their platform.
Email Opt-in Forms
We'll create opt-in email forms and put them onto your website so that your site visitors can opt-in to receive your emails.
Email Campaign Creation
Visual Media designs and develops effective email campaigns, including newsletters, promotional emails, and automated email sequences.
List Segmentation
We segment your email list to target specific audiences with tailored messaging.
Email Design
Visual Media creates visually appealing and responsive email templates that are optimized for mobile devices.
A/B Testing
We can conduct A/B tests to identify the most effective subject lines, content, and calls to action.
Performance Tracking
Visual Media tracs key metrics such as open rates, click-through rates, and conversion rates to measure the success of your email campaigns.
Automation
We can implement automated email workflows, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups.
Connect with your audience and drive sales with email marketing.
Let us help you collect more leads and win new business by implementing an email marketing strategy for your business.
Click the calendar to the right to schedule a no obligation consultation call to discuss how we can help you nurture your leads and increase sales with our email marketing services.
