3 seconds. That's all the time you have for your website to load and for visitors to be able to figure out what it is that your company does.
Cut to the chase. Make sure your headline is very direct and to the point. Explain exactly what it is your company does.
Don't use any fancy sayings or Slogans. Now is not the time to be cute.
In fact, use some search phrases that people would type in Google to find a company such as yours.
Go for it make that change today and see what happens.