What Does the Future Hold for Email and Social Marketing?

Vertical Response (one of our favorite email marketing services) published this very good article today. Follow these tips from the pro's or let us manage your email marketing efforts for you.

2013 has arrived, and with it comes thoughts and ideas of how email and social marketing will evolve. While we can’t predict what will become the next big social media channel this year, we can give you some tips to help you stay ahead of the game.

Mobile Design – This may be the most important thing to consider for your email marketing this year. According to Litmus, 36% of emails are opened using a mobile device/tablet, and they predict it’ll be 50% by year’s end. Hence, mobile design is something you definitely want to take this into account when crafting your emails, and it’s not as hard as you may think. With a few minor tweaks, your email will render clearly for readers on a variety of devices or platforms, just follow these tips:

• Keep the design slim – Around 500-600 pixels
• Use call-to-action buttons
• Use a simple, single column layout
• Include links that’re large enough to “click” i.e., touch
• Have a text-only email back up
• Give your email the “touch screen” test (is it easy to navigate with your finger?)
• Ensure your email renders/downloads properly on an iPhone

Read the rest of the article...