The 1 Thing Every Business Executive Must Understand About Social Media

Read this great article on Linkedin, thought I'd share with you...

Social media is still in its infancy, and many business executives still don't understand how to Ieverage it for their organizations, large or small. They're too focused on the talking, and not focused enough on the listening.

When I speak, I often begin by asking my audience, "How many of you know at least one executive who doesn't fully understand the business value of Twitter?"

Sure enough, the entire audience raises their hands. Then I tell them about my experience in Las Vegas three years ago.

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