Piggybacking off of the social-media-is-more-than-engaging-conversation thing, you can actually generate value beyond just "engagement" and "brand equity" from social media. Social media drives leads and customers, period. Don't believe me? Here, I have a couple ebooks for you:
Oh, and a few stats from our own research, too:
Source: http://blog.hubspot.com/blog/tabid/6307/bid/33734/20-Common-Social-Media-Marketing-Myths-BUSTED.aspx#ixzz29nOhiV3u
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About This BlogI am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business. Archives
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