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Social Media Marketing Increases Sales Leads and Customers

10/19/2012

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Piggybacking off of the social-media-is-more-than-engaging-conversation thing, you can actually generate value beyond just "engagement" and "brand equity" from social media. Social media drives leads and customers, period. Don't believe me? Here, I have a couple ebooks for you:
  • How to Attract Customers With Twitter
  • How to Generate Customers From Facebook

Oh, and a few stats from our own research, too:
  • Companies that use Twitter average 2X more leads than those that don't.
  • Companies with 1000+ more Twitter followers get 6X more traffic.
  • 45% of marketers note social media has a below average cost-per-lead compared to other channels.
  • 62% of companies using LinkedIn for marketing have acquired a customer from it.
  • 52% of companies using Facebook for marketing have acquired a customer from it.
  • 44 % of companies using Twitter for marketing have acquired a customer from it.


Source: http://blog.hubspot.com/blog/tabid/6307/bid/33734/20-Common-Social-Media-Marketing-Myths-BUSTED.aspx#ixzz29nOhiV3u
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