If you missed the live Zoom training we gave last month titled, "How to conduct remote meetings using Zoom", and would still like to learn how to use Zoom for meetings, you can watch the replay video here.
In order to help our small business during this time, we’re giving free digital audits of any business’s online presence. The audit includes an analysis of what your business is doing right or wrong with its digital marketing. It also includes an analysis of your top competitors’ online presence so you can see how your business compares.
If you’re interested, contact us.
Now is the perfect time to use social media advertising to promote your business. It’s very likely that your potential customers are much more active on social media during this period of time, making them easier to reach.
I’ve been reading a lot about “Zoombombing” in the news lately. Zoombombing is when an uninvited guest joins your meeting and sometimes posts inappropriate videos, links or images. While there is never a guarantee that anything on the Internet is completely un-hackable, there are a couple of very simple solutions to prevent it.
SOLUTION #1: DON’T MAKE YOUR ZOOM MEETING LINK PUBLIC
A zoom bomber can’t get into your meeting if they can’t find the link. Do not post links to your meetings on public websites, Facebook pages, or social media posts. Instead, personally invite your zoom meeting attendees via text or email. If you are a school or municipality and need to announce an online meeting read my next tip.
SOLUTION #2: REQUIRE REGISTRATION
If you absolutely must post a zoom meeting link publicly, choose the option to require registration when setting up the meeting. This is a good solution for schools and municipalities where meetings are open to the township, etc. All paid plans have the option to require registration.
You will find it when scheduling a meeting on Zoom’s website. You can then post the zoom meeting link which will take people to a registration page where they will be required to enter their name and email address (and any other information you wish to capture). Registrants will immediately receive an email containing the link to the zoom meeting. Although this is not a fool proof solution, at least you will capture the email address of the zoom bomber.
We hope you find this helpful and will calm any fears of using Zoom for your meetings. Be smart. Be safe.
Hello friends. We're all in the same boat! We are trying to adjust to this work at home environment and doing our best to keep business moving forward. For some of you, that is not possible. Perhaps you've had to close your business for the time being. And for others, business has slowed to a crawl. So what can YOU do during this slow time to drum up business?
Take advantage of this time to work on your marketing efforts. One of the BEST marketing avenues is Email Marketing. Email marketing has proven to be one of the most effective forms of advertising. But how do you get started, you may wonder? Let me share with you a few valuable tips...
Step 1: Sign up with a reputable email marketing service. MailChimp, Constant Contact, Vertical Response are all great services. Compare prices and options. We personally like MailChimp the best.
Step 2: Add an opt-in form to your website. This will allow people to sign up to receive emails from you.
Step 3: Create compelling emails with valuable information for your clients and prospects.
You might be saying to yourself, "Great Eric, but HOW DO I GROW MY EMAIL LIST?"
Answer: Develop a powerful Lead Magnet!
A Lead Magnet is a valuable piece of content that you give to your audience for free in exchange for an email. These can be in the form of a cheatsheet, checklist, guide, report, emailable tips, etc., that would be valuable to your clients.
Questions to ask to develop a great lead magnet:
Finally, use this downtime to promote the lead magnet on social media!
Promote the heck out of your free lead magnet. Write a blog post about it, create a newsletter, create social media posts on LinkedIn, Facebook, Instagram, and Twitter with your free offer. Use Instagram and Facebook stories to make videos on the topic and then tell people about the free item you're giving away. Be creative! Have fun with it.
Do you need help getting started? We have a great offer for you.
For the months of March and April, Visual Media is offering FREE setup (normally costs $250) with an email marketing service provider with the purchase of your first email that Visual Media creates for you. AND the first email is a fixed price of just $150, regardless of length and complexity.
For a one time price of $150 Visual Media will:
Contact me to learn more and take advantage of this limited-time promotion.
Offer expires April 30, 2020.
Stay home, stay safe, stay busy,
About This Blog
I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.