There are many benefits to using Facebook ads for your business.  From building brand awareness to acquiring new customers Facebook ads have the ability to help your business grow. Let’s take a look at some of the reasons why Facebook ads are so effective.

Your customers are on Facebook
​​Facebook has billions of users and most of them check their Facebook page several times a day. 

Facebook ads are one of the cheapest forms of advertising
​Facebook ads are much less expensive compared to other forms of advertising such as print ads, TV, and radio ads. For a modest ad spend, you can reach thousands of people across Facebook’s platforms. You control how much you want to spend on your Facebook ads. You can choose between daily or lifetime budgets. There are no long term contracts. You decide how long to run your ads and you can easily turn them off and on whenever you see fit.

Facebook ads are measurable
Unlike many other forms of advertising, you can actually measure the results of your Facebook ads. You can measure how many times your ad has been seen, how many clicks the ads received, and many other details including the demographics you identified when targeting your ad.

Facebook ads get immediate results
Typically in less than 24 hours your Facebook ads can be up and running bringing your website lots of traffic and leads. If you’re looking to get people’s attention fast, Facebook advertising is the way to go.

Facebook has terrific ad targeting
You’re able to reach the right audience with Facebook targeted ads. You can choose a variety of options in your ads to target your exact audience. Some of these options include location, age, interests, and job titles. 

Facebook ads are mobile-friendly
Why is that important? Half of all users access the Internet via mobile devices. Over 85% of Facebook users access Facebook from their mobile devices. You can rest assured that your ads will be seen on these mobile devices and will reach your audience no matter where they are.

Organic Facebook marketing is practically nonexistent
The days of organic Facebook marketing are over. Even if you have thousands of followers on your Facebook page, only a small fraction will actually see your posts. The average organic reach for a Facebook post is 5.5% (source: Hootsuite). Unfortunately, Facebook intentionally does this so that you pay for Facebook ads. If you want people on Facebook to see your product or service, you need to pay for Facebook ads.

Facebook ads can help you grow your email list
You could use the “lead ad” option to capture email contacts with your Facebook ad or direct people to a landing page on your website with an email signup form. You could offer something on your page for free that requires people to register. This is known as a lead magnet.

Facebook ads will increase your website traffic
You can run a Facebook ad captain to direct people to a landing page on your website. Not only will this increase traffic to your website, but it will also be an opportunity to capture lead information.

Facebook ads build brand awareness
The more you advertise on Facebook, the more people will become familiar with your brand. When it’s time to make a purchase they will more likely remember your business.

Your competitors are using Facebook ads
Not advertising on Facebook puts your business at a disadvantage because your competitors are probably using the platform. 87.1% of U.S. marketers will use Facebook marketing in 2020 (source: eMarketer). If they’re not, it will put you at an advantage.

I hope by now you can see the benefits of using Facebook ads. If you still have questions or need help setting up a Facebook ad campaign as the process can be very confusing, feel free to reach out to us and we’d be glad to assist you.

​From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them.

Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge.

Click here to see the new Instagram updates for October 2020.
Source: HubSpot

With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services.

​With over 7 million advertisers on Facebook, it can be difficult for brands to stand out on Facebook amidst the masses.

Here, we'll dive into the various Facebook ad targeting options you might consider to get the highest ROI on your campaigns.

Continue reading on HubSpot >>

In 2020, brands are leveraging virtual events more than ever.

And, although some marketers once believed that "webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event.

Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions.

Because of their educational format, webinars can offer a number of great perks to brands.

First, you can build a sense of credibility by hosting a webinar on a topic your company has expertise in. Second, webinars can enable your fans to interact with you digitally.

Lastly, and most importantly, webinar signups can lead to a bigger contact list, more prospects, or purchasing conversions.

​Continue reading on HubSpot >>

Use first names to create personalized subjects like, "Hey Jimmy, here is your complimentary report".

"Urgent" or "free" (or anything red light district related) are likely to be picked up by spam filters.

Try saying "open now to see our complimentary white paper" instead of "here is our complimentary white paper".

Use phrases like "last chance", "ending soon", "hurry-save your spot". Being direct is great for conversion.

This keeps your outreach personal and casual, just like friends emailing other friends.

...but avoid CAPITALIZING entire words and using lots of exclamation points!

Let your subscribers read your entire subject line by keeping it under 50 characters.

Let's work together on your email marketing efforts. Contact us today.