With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services.
With over 7 million advertisers on Facebook, it can be difficult for brands to stand out on Facebook amidst the masses.
Here, we'll dive into the various Facebook ad targeting options you might consider to get the highest ROI on your campaigns.
Continue reading on HubSpot >>
In 2020, brands are leveraging virtual events more than ever.
And, although some marketers once believed that "webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event.
Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions.
Because of their educational format, webinars can offer a number of great perks to brands.
First, you can build a sense of credibility by hosting a webinar on a topic your company has expertise in. Second, webinars can enable your fans to interact with you digitally.
Lastly, and most importantly, webinar signups can lead to a bigger contact list, more prospects, or purchasing conversions.
Continue reading on HubSpot >>
#1 Personalize your subject
Use first names to create personalized subjects like, "Hey Jimmy, here is your complimentary report".
#2 Avoid the spam filter
"Urgent" or "free" (or anything red light district related) are likely to be picked up by spam filters.
#3 Use action words
Try saying "open now to see our complimentary white paper" instead of "here is our complimentary white paper".
#4 Create some urgency
Use phrases like "last chance", "ending soon", "hurry-save your spot". Being direct is great for conversion.
#5 Capitalize only the first word
This keeps your outreach personal and casual, just like friends emailing other friends.
#6 Add an emoji to stand out
...but avoid CAPITALIZING entire words and using lots of exclamation points!
#7 Keep it short
Let your subscribers read your entire subject line by keeping it under 50 characters.
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The COVID-19 pandemic and related business shutdowns have hit the restaurant industry especially hard. As communities nationwide have rolled back restrictions on business operations, it’s time for independent restaurant owners to roll up their sleeves and decide when and how they will reopen for business.
Use this checklist to reopen your restaurant while keeping yourself, employees and diners safe.
This checklist by SCORE will help you determine what your customers expect when your restaurant reopens, talk to your employees about reopening, and put supply chains in place to keep your restaurant running smoothly after reopening.
Restaurants face unique challenges in the battle against COVID-19, and whether or not to reopen your restaurant as soon as restrictions for food establishments are lifted is a choice that only you can make.
SCORE’s restaurant reopening checklist will help ensure you take all the relevant factors into account to develop a well-thought-out plan, and includes resources to help you.
Visual Media is here to help you in your efforts. From helping you keep your Google My Business listing up to date with current information, to updating your website with important safety information and news of re-openings to creating signage or sending emails, posts to social media and more. Contact us today and let us help you get back on your feet.
About This Blog
I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.