#1 Personalize your subject
Use first names to create personalized subjects like, "Hey Jimmy, here is your complimentary report".
#2 Avoid the spam filter
"Urgent" or "free" (or anything red light district related) are likely to be picked up by spam filters.
#3 Use action words
Try saying "open now to see our complimentary white paper" instead of "here is our complimentary white paper".
#4 Create some urgency
Use phrases like "last chance", "ending soon", "hurry-save your spot". Being direct is great for conversion.
#5 Capitalize only the first word
This keeps your outreach personal and casual, just like friends emailing other friends.
#6 Add an emoji to stand out
...but avoid CAPITALIZING entire words and using lots of exclamation points!
#7 Keep it short
Let your subscribers read your entire subject line by keeping it under 50 characters.
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About This Blog
I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.