There are many benefits to using Facebook ads for your business. From building brand awareness to acquiring new customers Facebook ads have the ability to help your business grow. Let’s take a look at some of the reasons why Facebook ads are so effective.
Your customers are on Facebook
Facebook has billions of users and most of them check their Facebook page several times a day.
Facebook ads are one of the cheapest forms of advertising
Facebook ads are much less expensive compared to other forms of advertising such as print ads, TV, and radio ads. For a modest ad spend, you can reach thousands of people across Facebook’s platforms. You control how much you want to spend on your Facebook ads. You can choose between daily or lifetime budgets. There are no long term contracts. You decide how long to run your ads and you can easily turn them off and on whenever you see fit.
Facebook ads are measurable
Unlike many other forms of advertising, you can actually measure the results of your Facebook ads. You can measure how many times your ad has been seen, how many clicks the ads received, and many other details including the demographics you identified when targeting your ad.
Facebook ads get immediate results
Typically in less than 24 hours your Facebook ads can be up and running bringing your website lots of traffic and leads. If you’re looking to get people’s attention fast, Facebook advertising is the way to go.
Facebook has terrific ad targeting
You’re able to reach the right audience with Facebook targeted ads. You can choose a variety of options in your ads to target your exact audience. Some of these options include location, age, interests, and job titles.
Facebook ads are mobile-friendly
Why is that important? Half of all users access the Internet via mobile devices. Over 85% of Facebook users access Facebook from their mobile devices. You can rest assured that your ads will be seen on these mobile devices and will reach your audience no matter where they are.
Organic Facebook marketing is practically nonexistent
The days of organic Facebook marketing are over. Even if you have thousands of followers on your Facebook page, only a small fraction will actually see your posts. The average organic reach for a Facebook post is 5.5% (source: Hootsuite). Unfortunately, Facebook intentionally does this so that you pay for Facebook ads. If you want people on Facebook to see your product or service, you need to pay for Facebook ads.
Facebook ads can help you grow your email list
You could use the “lead ad” option to capture email contacts with your Facebook ad or direct people to a landing page on your website with an email signup form. You could offer something on your page for free that requires people to register. This is known as a lead magnet.
Facebook ads will increase your website traffic
You can run a Facebook ad captain to direct people to a landing page on your website. Not only will this increase traffic to your website, but it will also be an opportunity to capture lead information.
Facebook ads build brand awareness
The more you advertise on Facebook, the more people will become familiar with your brand. When it’s time to make a purchase they will more likely remember your business.
Your competitors are using Facebook ads
Not advertising on Facebook puts your business at a disadvantage because your competitors are probably using the platform. 87.1% of U.S. marketers will use Facebook marketing in 2020 (source: eMarketer). If they’re not, it will put you at an advantage.
I hope by now you can see the benefits of using Facebook ads. If you still have questions or need help setting up a Facebook ad campaign as the process can be very confusing, feel free to reach out to us and we’d be glad to assist you.
About This Blog
I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.