​Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.

With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I'm targeting a particular keyword, where and how often should I use that in the front and back ends of my page? Watch this excellent presentation By: Rand Fishkin

Source:  https://moz.com/blog/how-much-keyword-repetition-is-optimal-whiteboard-friday

We are living in the age of the customer. Not the age of the seller. Take a look at this informative slideshare presentation on marketing in 2015.

Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines.

Whether your posts are being discovered in social media, search engines, or inside of people's inboxes, the titles are the first thingsreaders will see -- and they're the gatekeepers of the excellent content just one click away.

To help you brainstorm some clickable titles, twelveskip.com created a lovely infographic featuring 74 blog post titles "templates." All you have to do to create attention-grabbing titles is select one of the blog title templates from the list, fill in the blank(s) with relevant keywords and phrases, and voila: Your post is good to go.

Google, the kings of search, has put out a hands on interactive website illustrating how their search engine works. Check out How Search Works and be sure to mouse around and point on everything you see to experience this website to its fullest.