​With Black Friday and Cyber Monday out of the way, entrepreneurs just like you are now rushing to create their holiday campaigns. If you haven’t got a move on yet, don't sweat it. Here are 9 to do actions that you can get started with!
[Source: Hubspot]

1. Decide on your campaign goals and audience
2. Create an offer
3. Create a landing page
4. Prepare an email sequence to inform your audience about your offer
5. Prepare all your social media designs and copy
6. Plan your PPC campaign
7. Create an email nurturing campaign
8. Make sure your website carries the right information to reflect your offer
9. Get active customer support


Pro Tip: At every stage of your campaign preparation, test, test and TEST.

Use first names to create personalized subjects like, "Hey Jimmy, here is your complimentary report".

"Urgent" or "free" (or anything red light district related) are likely to be picked up by spam filters.

Try saying "open now to see our complimentary white paper" instead of "here is our complimentary white paper".

Use phrases like "last chance", "ending soon", "hurry-save your spot". Being direct is great for conversion.

This keeps your outreach personal and casual, just like friends emailing other friends.

...but avoid CAPITALIZING entire words and using lots of exclamation points!

Let your subscribers read your entire subject line by keeping it under 50 characters.

Let's work together on your email marketing efforts. Contact us today.

The COVID-19 pandemic and related business shutdowns have hit the restaurant industry especially hard. As communities nationwide have rolled back restrictions on business operations, it’s time for independent restaurant owners to roll up their sleeves and decide when and how they will reopen for business.
​
Use this checklist to reopen your restaurant while keeping yourself, employees and diners safe.

This checklist by SCORE will help you determine what your customers expect when your restaurant reopens, talk to your employees about reopening, and put supply chains in place to keep your restaurant running smoothly after reopening.

Restaurants face unique challenges in the battle against COVID-19, and whether or not to reopen your restaurant as soon as restrictions for food establishments are lifted is a choice that only you can make.

SCORE’s restaurant reopening checklist will help ensure you take all the relevant factors into account to develop a well-thought-out plan, and includes resources to help you.
​
Visual Media is here to help you in your efforts. From helping you keep your Google My Business listing up to date with current information, to updating your website with important safety information and news of re-openings to creating signage or sending emails, posts to social media and more. Contact us today and let us help you get back on your feet.

After having to close your retail store as a result of COVID-19 related restrictions, you’re probably looking forward to reopening your doors. States are lifting restrictions on business operations, so you’ll need to create a detailed plan for how you’ll reopen your store while still protecting the health of your customers and your employees.  
​
Use this checklist from SCORE to help you reopen your retail store while keeping yourself, employees and customers safe.

This checklist will help you determine what your customers expect when your store reopens, talk to your employees about reopening, and put supply chains in place to keep your store running smoothly after reopening.

Whether or not to reopen your retail store as soon as COVID-19 closures for retailers are lifted is a choice that only you can make. Take federal, state and local health authority guidelines, as well as your store’s finances, into account when making your decision.

SCORE’s retail reopening checklist will help ensure you take all the relevant factors into account to develop a well-thought-out plan, and includes resources to help you.

Visual Media is here to help you in your efforts. From helping you keep your Google My Business listing up to date with current information, to updating your website with important safety information and news of re-openings to creating signage or sending emails, posts to social media and more. Contact us today and let us help you get back on your feet.

COVID-19 has affected most small businesses, but restaurants have been hit especially hard. Owners are wondering how to keep their restaurant open, keep their employees, minimize losses, and what steps they can take to protect their businesses.
​
This Small Business Action Plan, created Constant Contact, can help you manage your business through difficult times and keep you moving forward.

Visual Media is here to help you in your efforts. From helping you keep your Google My Business listing up to date with current information, to updating your website with important safety information and news of re-openings to creating signage or sending emails, posts to social media and more. Contact us today and let us help you get back on your feet.