Traditional thought has long centered around sending emails Tuesday through Thursday mornings between 8 a.m. and 10 a.m. Conventional wisdom and past studies have shown that these hours are when many people read their emails. However, more recent studies have since pointed to other optimal times.
One cross-industry report found unique open rates averaged 21.7 percent between 8 p.m. and 11:59 p.m., and 17.6 percent between midnight and 4 a.m. Those night owls also had the highest clickthrough rates.
Another study determined mobile activity peaks between 9 p.m. and midnight, that Monday emails produce the highest ROI, and that Friday emails produce the highest clickthrough rates. Saturdays and Sundays produced the lowest sales volumes, but the highest open and clickthrough rates in this study.
Some research indicates emails are most effective within the first hours of delivery; that’s when almost 24 percent of all emails are opened. Interestingly, virtually no emails are opened 24 hours or longer after they’ve been delivered.
Are you still using email marketing without a thought to whether your emails are mobile-friendly or not? Today, you need to think beyond mobile-friendly emails to “mobile-first” emails. Here are seven reasons why:
That means using:
Karen Axelton is editor for the Web.com Small Business Forum and Chief Content Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit them at SmallBizDaily.com.
As seen on Samsclub.com
This infographic shared by Prestige Marketing explains email marketing best practices.
We are living in the age of the customer. Not the age of the seller. Take a look at this informative slideshare presentation on marketing in 2015.
Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines.
Whether your posts are being discovered in social media, search engines, or inside of people's inboxes, the titles are the first thingsreaders will see -- and they're the gatekeepers of the excellent content just one click away.
To help you brainstorm some clickable titles, twelveskip.com created a lovely infographic featuring 74 blog post titles "templates." All you have to do to create attention-grabbing titles is select one of the blog title templates from the list, fill in the blank(s) with relevant keywords and phrases, and voila: Your post is good to go.
About This Blog
I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.