​From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them.

Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge.

Click here to see the new Instagram updates for October 2020.
Source: HubSpot

With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services.

​With over 7 million advertisers on Facebook, it can be difficult for brands to stand out on Facebook amidst the masses.

Here, we'll dive into the various Facebook ad targeting options you might consider to get the highest ROI on your campaigns.

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In 2020, brands are leveraging virtual events more than ever.

And, although some marketers once believed that "webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event.

Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions.

Because of their educational format, webinars can offer a number of great perks to brands.

First, you can build a sense of credibility by hosting a webinar on a topic your company has expertise in. Second, webinars can enable your fans to interact with you digitally.

Lastly, and most importantly, webinar signups can lead to a bigger contact list, more prospects, or purchasing conversions.

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