Piggybacking off of the social-media-is-more-than-engaging-conversation thing, you can actually generate value beyond just "engagement" and "brand equity" from social media. Social media drives leads and customers, period. Don't believe me? Here, I have a couple ebooks for you:
Oh, and a few stats from our own research, too:
About This Blog
I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.