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Increase your email open rates with these 7 subject line hacks

8/4/2020

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email opening tips

#1 Personalize your subject

Use first names to create personalized subjects like, "Hey Jimmy, here is your complimentary report".

#2 Avoid the spam filter

"Urgent" or "free" (or anything red light district related) are likely to be picked up by spam filters.

#3 Use action words

Try saying "open now to see our complimentary white paper" instead of "here is our complimentary white paper".

#4 Create some urgency

Use phrases like "last chance", "ending soon", "hurry-save your spot". Being direct is great for conversion.

#5 Capitalize only the first word

This keeps your outreach personal and casual, just like friends emailing other friends.

#6 Add an emoji to stand out

...but avoid CAPITALIZING entire words and using lots of exclamation points!

#7 Keep it short

Let your subscribers read your entire subject line by keeping it under 50 characters.

Need help with your email marketing?

Let's work together on your email marketing efforts. Contact us today.
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