Increase your email open rates with these 7 subject line hacks

#1 Personalize your subject

Use first names to create personalized subjects like, "Hey Jimmy, here is your complimentary report".

#2 Avoid the spam filter

"Urgent" or "free" (or anything red light district related) are likely to be picked up by spam filters.

#3 Use action words

Try saying "open now to see our complimentary white paper" instead of "here is our complimentary white paper".

#4 Create some urgency

Use phrases like "last chance", "ending soon", "hurry-save your spot". Being direct is great for conversion.

#5 Capitalize only the first word

This keeps your outreach personal and casual, just like friends emailing other friends.

#6 Add an emoji to stand out

...but avoid CAPITALIZING entire words and using lots of exclamation points!

#7 Keep it short

Let your subscribers read your entire subject line by keeping it under 50 characters.

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