Which platforms are most relevant to social media marketing right now?

Marketers need to know where (and how) they should focus their efforts for maximum ROI.

This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each.

As seen on: http://www.socialmediaexaminer.com

The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that prospects and customers read what your company posts.

As seen on: http://smallbiztrends.com/

Do you post social-media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute?

If you aren't posting to a social media site when most of your audience members are on it, all that time you spent crafting the update goes to waste. And you're a busy person. You don't have any time to waste.

An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog. While all audiences are different, you can use these times as a general guide. Here are the best times to post to each site:

Pinterest: On Saturday from 2 p.m.-4 p.m. and 8 p.m.-11 p.m.

LinkedIn: 7 a.m.-8:30 a.m. and 5 p.m.-6 p.m.

Google+: 9 a.m.-11 a.m.

Twitter: On weekends from 1 p.m.-3 p.m.

Facebook: Weekdays 6 a.m.- 8 a.m. and 2 p.m.-5 p.m.

Blog: Monday, Friday and Saturday at 11 a.m.

For the worst times to post to each social media site, as well as other helpful posting tips, check out the graphic.

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