6 Ways to stay in touch with your clients

Improving your communications with existing and potential customers is critical in these challenging times. Here are a few suggestions on how to make it easier for you to better communicate with your clients.

Enable online customer service
We can easily install the Facebook Messenger app to your website that will allow your website visitors to instantly chat with you or your customer service representative. Messages will immediately appear on your mobile device. No matter where you are, you will be able to instantly connect with your clients.

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Chat Face-to-Face
​What happens when in-person meetings are not possible? Texting is great. But sometimes it’s just not the best way to respond to a customer or prospect. Maybe they’ve got a complex question or require a nuanced response that’s hard to tap out on your phone’s keypad. Video chat software such as Google Duo, Google Meet, and Zoom makes connecting remotely with customers as easy as sending a text. Send your customers a link and you can be video chatting in seconds, making it super simple to show details, answer questions, and share your screen.

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Automate Scheduling Meetings
​No one likes scheduling meetings. Meeting schedulers such as Calendly are designed to handle the legwork for you. Integrating directly with your Google or Office 365 calendar, it gives you a personalized URL that allows customers to see your availability and schedule their preferred meeting time. Best of all, there’s a basic free plan available.

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Email is King
​Email marketing remains one of the most effective and affordable ways to connect with current and future customers. Consider these statistics:

• 93% of B2B marketers use email to distribute content.
• 59% of B2C marketers say that email marketing is their biggest source of ROI.
• More than 50% of B2B and B2C consumers check their email at least 20 times a day.

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Google My Business Profiles
​Setting up your free Google My Business profile makes it more likely that your business shows up in relevant searches. Your customers will easily be able to find the services you offer, your office hours, your address, and more. We can help you ensure your information is accurate and comprehensive.

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Optimize Your Social Media Accounts
​There are dozens of social platforms out there but you want to focus on those that give you the best reach. Finding the right platform will depend on the type of business you run. If you’re B2B, LinkedIn’s likely your best channel. Otherwise, almost everyone is on Facebook, but if your product is highly visual you might see more success on Instagram or YouTube. Read our blog article "Why do Marketing with Social Media" to see a few reasons why you should use social media marketing for your business.

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Let me know if you have any questions about these suggestions or need help getting started with any of these. Be sure to follow me on social media so that you can see all of the great tips I post daily.
Eric Acevedo
Visual Media
www.visualmediaonline.com
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