visual media
  • Services
    • Website Design
    • Webinars and Events
    • Internet Marketing
    • Facebook Ads
    • Email Marketing
    • Graphic Design
    • Google My Business Optimization
  • Pricing
  • Portfolio
  • Blog
  • Contact

6 Ways Social Media Marketing Will Change in 2016

2/28/2016

0 Comments

 
A couple of years ago, social networking sites were largely a teenager’s play-field. More than a decade later, social platforms have become an integral part of how we work, play, connect, do business and live life day by day.

In 2016, social media as a marketing tool will continue to grow in robust ways while utilizing the wide array of emerging technologies to provide brands with more opportunities for connecting with their customers.

Here are some of the big changes to anticipate:

Greater utilization of social messaging services
While social messaging is not a new phenomenon, 2016 is likely to be the year that will see more and more users gravitating towards messaging services including Twitter’s direct messages, Facebook Messenger , WeChat,  Whatsapp and others.

Greater preference for social messaging means that users are now more interested in private communication, whether one-on-one, or within exclusive groups.

What does this mean for marketers? Marketers must find ways to create private social spaces where they can communicate with their customers and where customers can ask questions and receive direct, clear and helpful information.

Increased interest in live streaming
The social media world got a taste of live video streaming in 2015. In 2016, live streaming might just be the next big thing that ever happened to social media.

From Meerkat, Beme, Periscope to Facebook Live, there is a rapidly growing demand for live, video-based content. While live streaming tools are still few, increased interest among consumers and brands alike will see more streaming tools developed.

Live streaming offers marketers a great opportunity to showcase live footage, for example of the workplace, a manufacturing process or a DIY procedure. This not only puts your face in front of your audience; but also offers a chance to connect with fans and followers in an authentic way.
Facebook’s acquisition of Oculus Rift hints toward an upcoming explosion of virtual reality. Virtual reality offers users more than just video; it provides an immersive experience that enables users to view video content from all angles on mobile and web devices.

Early adopters of virtual reality technology include the Disney Channel and the Vice but 2016 will see more brands experiment with 360 degree broadcasting coupled with live streaming capabilities.

Explosion of social video sharing
Virtual Reality is not the only trend that is set to explode; social video too will dominate 2016 and beyond.

Statistics show that the number of videos uploaded on Facebook in 2015, came close to surpassing those uploaded on YouTube.  Other findings show that up to 1.5 billion Vine loops are played each day!

With the new Facebook Video feature, users can view videos that play automatically as they scroll through the newsfeed. The native nature of Facebook videos as opposed to YouTube is increasingly driving greater engagement.

In 2016, smart marketers will dedicate more time and resources to the creation of videos and direct distribution to social networks, instead of posting videos to YouTube only.

Prepare to pay more for social visibility
Once upon a time, all you had to do to market your business was post a status update on Facebook directing users to your website and traffic would flow almost effortlessly. For Twitter, you just had to churn out a 140-character message, include a link and traffic would, again, flow to your website free and without a hassle.

Today, it is increasingly difficult to get all your fans to even see your post, let alone click on it. In 2016 and beyond, marketers should be prepared to shell out more money on social advertising to ensure that their content reaches the greatest possible target audience.

More options for audience targeting will be available, ensuring that social ads generate a premium return on investment.

Growth of personalized social content
The proliferation of big data facilitated by powerful digital tracking and analytics tools will continue to enable marketers to deliver highly personalized content throughout the customers’ purchase journey.

In 2016, employee advocacy and influencers will play a bigger role in enabling brands to deliver dynamic, authentic content that meets customers’ needs.

In many ways, marketers will no longer take on the sole responsibility of creating and delivering content—they will bring other creators into the loop to deliver social content that really resonates with consumers.

Growing trend toward social selling and shopping
Finally, opportunities for social selling and shopping will fundamentally change the way marketers view revenue generation across social media platforms.

For a long time now, the mantra among social media marketers has been ‘connect and engage, don’t sell.’ This is set to change in 2016, as major social platforms including Facebook, Twitter and Pinterest fully roll out their ‘buy now’ buttons. Such functionalities will allow users to buy products and services directly on the social platform instead of being referred to a third-party site.

The incorporation of buy buttons hints toward the increase in powerful tracking capabilities for social selling to enable marketers to analyse and track the transactions taking place.
​
Social Media Trends2016 is certainly the year of massive technological changes that will facilitate greater connection among online users and between online consumers and brands. Social media marketers should be prepared to ride the wave of change and to adapt to the new landscape of social.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    About This Blog

    I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.

    View my profile on LinkedIn

    Archives

    December 2020
    November 2020
    October 2020
    August 2020
    June 2020
    April 2020
    March 2020
    February 2020
    January 2020
    November 2017
    October 2017
    October 2016
    September 2016
    August 2016
    April 2016
    February 2016
    September 2015
    July 2015
    June 2015
    May 2015
    October 2014
    July 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    May 2013
    March 2013
    February 2013
    January 2013
    October 2012
    February 2012
    April 2011
    July 2010
    June 2010
    November 2009
    October 2009
    September 2009
    August 2009

    Categories

    All
    Company News
    Email Marketing
    Facebook Ads
    Graphic Design
    Instagram
    Marketing
    Mobile
    Personal
    Project Wins
    Quote
    Seo
    Social Media
    Testimonial
    Tips
    Web Apps
    Web Design
    Webinars
    Zoom

    RSS Feed

Visual Media logo
Accessibility Statement
Home | About | How We Work | Pricing | Blog | Contact

​
Your digital marketing virtual assistant!
Visual Media
​Lawrence Township, NJ 08648
(732) 354-1123​
Copyright 2010-2020 Visual Media
Photos used under Creative Commons from Valerie Everett, Rubber Dragon
  • Services
    • Website Design
    • Webinars and Events
    • Internet Marketing
    • Facebook Ads
    • Email Marketing
    • Graphic Design
    • Google My Business Optimization
  • Pricing
  • Portfolio
  • Blog
  • Contact