With Black Friday and Cyber Monday out of the way, entrepreneurs just like you are now rushing to create their holiday campaigns. If you haven’t got a move on yet, don't sweat it. Here are 9 to do actions that you can get started with!
1. Decide on your campaign goals and audience
2. Create an offer
3. Create a landing page
4. Prepare an email sequence to inform your audience about your offer
5. Prepare all your social media designs and copy
6. Plan your PPC campaign
7. Create an email nurturing campaign
8. Make sure your website carries the right information to reflect your offer
9. Get active customer support
Pro Tip: At every stage of your campaign preparation, test, test and TEST.
Improving your communications with existing and potential customers is critical in these challenging times. Here are a few suggestions on how to make it easier for you to better communicate with your clients.
Enable online customer service
We can easily install the Facebook Messenger app to your website that will allow your website visitors to instantly chat with you or your customer service representative. Messages will immediately appear on your mobile device. No matter where you are, you will be able to instantly connect with your clients.
What happens when in-person meetings are not possible? Texting is great. But sometimes it’s just not the best way to respond to a customer or prospect. Maybe they’ve got a complex question or require a nuanced response that’s hard to tap out on your phone’s keypad. Video chat software such as Google Duo, Google Meet, and Zoom makes connecting remotely with customers as easy as sending a text. Send your customers a link and you can be video chatting in seconds, making it super simple to show details, answer questions, and share your screen.
Automate Scheduling Meetings
No one likes scheduling meetings. Meeting schedulers such as Calendly are designed to handle the legwork for you. Integrating directly with your Google or Office 365 calendar, it gives you a personalized URL that allows customers to see your availability and schedule their preferred meeting time. Best of all, there’s a basic free plan available.
Email is King
Email marketing remains one of the most effective and affordable ways to connect with current and future customers. Consider these statistics:
Google My Business Profiles
Setting up your free Google My Business profile makes it more likely that your business shows up in relevant searches. Your customers will easily be able to find the services you offer, your office hours, your address, and more. We can help you ensure your information is accurate and comprehensive.
Optimize Your Social Media Accounts
There are dozens of social platforms out there but you want to focus on those that give you the best reach. Finding the right platform will depend on the type of business you run. If you’re B2B, LinkedIn’s likely your best channel. Otherwise, almost everyone is on Facebook, but if your product is highly visual you might see more success on Instagram or YouTube. Read our blog article "Why do Marketing with Social Media" to see a few reasons why you should use social media marketing for your business.
As a small business, you need to spend your money wisely. Social media marketing is one of the most cost-effective strategies that small businesses can use to reach their target audience and grow their business. 97% of all marketers use social media to reach their audience. So why is social media marketing so popular? Here are a few reasons why you should use social media marketing for your business.
Your customers use social media
70% of the U.S. population has at least one social media profile (source: Statista). Not only are your customers using social media, but many of them are also checking these sites every single day, multiple times a day. So why not go where the people are and connect with them on these social media platforms.
Social media marketing helps increase brand recognition
Your presence on social media will present new opportunities for people to learn about your business. This increase in visibility will help increase your brand recognition. By posting valuable content on a regular basis, you are making customers aware of you which will increase interest and perhaps new business.
Customers follow and interact with their favorite brands
95% of online adults are likely to follow a brand on social media (source: MarketingSherpa). They follow and engage with brands because they find their content valuable and informative. Social media allows you to be more conversational and personable instead of a direct marketing pitch. Marketers see social media as a way to get to know their audience better in a more personal way and even offer assistance. It’s not unusual to find discussions on Twitter between customers and brands. Smart businesses take advantage of social media to engage and assist their customers on social media.
Social media marketing helps improve your brand authority
The more you post valuable content on social media, the better you position yourself to be the leader and expert in your marketplace. As others share your content with their friends and mention you in their posts, this helps build your brand authority even further. This sharing of content will allow new people to discover what your business is all about and will allow you to gain even more followers.
Social media marketing leads to higher conversion rates
When you post valuable content on a consistent basis and engage with your followers, you are building a report with your leads and customers. This online relationship increases trust and credibility which leads to more sales because you are bringing a more human element to your brand as you show your personality and warmth.
Social media marketing increases traffic to your website
Social media marketing is a great way to get people to visit your website not to mention excellent for your search engine optimization efforts. People can learn about your website through your social media profile as well as the content that you post. As you direct people to your website in your posts, you have the opportunity to convert them into leads and hopefully customers.
Social media marketing will help improve your search engine ranking
Having a strong social media presence tells search engines that your brand is valuable, credible, and trustworthy. This is one of the factors that will help your company come up high on search engines. Don’t be surprised if Google shows a link to one of your social media accounts above your company website. The more active you are on social media, the better chances that will happen.
You can target your audience with social media advertising
Social media advertising such as Facebook ads can help you find your ideal customer with its excellent targeting capabilities. This can be a great compliment to your organic social media activity. Social media advertising is one of the quickest and most cost-effective ways of getting people to know about your business and find new customers.
Your competitors are on social media
No matter what type of business you’re in, there’s a good chance your competitors are already on social media. If you want to remain competitive in this digital era we live in, it’s vital that you have a presence on social media. Social media allows you to demonstrate your knowledge and experience to the masses. Social media allows you to show your unique voice and character that sets you apart from your competitors. Social media marketing is something you should not ignore.
We hope this article motivates you to incorporate social media marketing into your business’s marketing strategy. If you don’t know where to begin and want some coaching, we’d be happy to speak with you. Check out our social media marketing page or contact us to schedule a free consultation and discuss our services.
There are many benefits to using Facebook ads for your business. From building brand awareness to acquiring new customers Facebook ads have the ability to help your business grow. Let’s take a look at some of the reasons why Facebook ads are so effective.
Your customers are on Facebook
Facebook has billions of users and most of them check their Facebook page several times a day.
Facebook ads are one of the cheapest forms of advertising
Facebook ads are much less expensive compared to other forms of advertising such as print ads, TV, and radio ads. For a modest ad spend, you can reach thousands of people across Facebook’s platforms. You control how much you want to spend on your Facebook ads. You can choose between daily or lifetime budgets. There are no long term contracts. You decide how long to run your ads and you can easily turn them off and on whenever you see fit.
Facebook ads are measurable
Unlike many other forms of advertising, you can actually measure the results of your Facebook ads. You can measure how many times your ad has been seen, how many clicks the ads received, and many other details including the demographics you identified when targeting your ad.
Facebook ads get immediate results
Typically in less than 24 hours your Facebook ads can be up and running bringing your website lots of traffic and leads. If you’re looking to get people’s attention fast, Facebook advertising is the way to go.
Facebook has terrific ad targeting
You’re able to reach the right audience with Facebook targeted ads. You can choose a variety of options in your ads to target your exact audience. Some of these options include location, age, interests, and job titles.
Facebook ads are mobile-friendly
Why is that important? Half of all users access the Internet via mobile devices. Over 85% of Facebook users access Facebook from their mobile devices. You can rest assured that your ads will be seen on these mobile devices and will reach your audience no matter where they are.
Organic Facebook marketing is practically nonexistent
The days of organic Facebook marketing are over. Even if you have thousands of followers on your Facebook page, only a small fraction will actually see your posts. The average organic reach for a Facebook post is 5.5% (source: Hootsuite). Unfortunately, Facebook intentionally does this so that you pay for Facebook ads. If you want people on Facebook to see your product or service, you need to pay for Facebook ads.
Facebook ads can help you grow your email list
You could use the “lead ad” option to capture email contacts with your Facebook ad or direct people to a landing page on your website with an email signup form. You could offer something on your page for free that requires people to register. This is known as a lead magnet.
Facebook ads will increase your website traffic
You can run a Facebook ad captain to direct people to a landing page on your website. Not only will this increase traffic to your website, but it will also be an opportunity to capture lead information.
Facebook ads build brand awareness
The more you advertise on Facebook, the more people will become familiar with your brand. When it’s time to make a purchase they will more likely remember your business.
Your competitors are using Facebook ads
Not advertising on Facebook puts your business at a disadvantage because your competitors are probably using the platform. 87.1% of U.S. marketers will use Facebook marketing in 2020 (source: eMarketer). If they’re not, it will put you at an advantage.
I hope by now you can see the benefits of using Facebook ads. If you still have questions or need help setting up a Facebook ad campaign as the process can be very confusing, feel free to reach out to us and we’d be glad to assist you.
From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them.
Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge.
Click here to see the new Instagram updates for October 2020.
About This Blog
I am Eric Acevedo, a web site designer and Internet Marketing specialist. Here is where I blog about web tips, ideas, and information about how the web can help your business.