​From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them.

Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge.

Click here to see the new Instagram updates for October 2020.
Source: HubSpot

With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services.

​With over 7 million advertisers on Facebook, it can be difficult for brands to stand out on Facebook amidst the masses.

Here, we'll dive into the various Facebook ad targeting options you might consider to get the highest ROI on your campaigns.

Continue reading on HubSpot >>

In 2020, brands are leveraging virtual events more than ever.

And, although some marketers once believed that "webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event.

Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions.

Because of their educational format, webinars can offer a number of great perks to brands.

First, you can build a sense of credibility by hosting a webinar on a topic your company has expertise in. Second, webinars can enable your fans to interact with you digitally.

Lastly, and most importantly, webinar signups can lead to a bigger contact list, more prospects, or purchasing conversions.

​Continue reading on HubSpot >>

Use first names to create personalized subjects like, "Hey Jimmy, here is your complimentary report".

"Urgent" or "free" (or anything red light district related) are likely to be picked up by spam filters.

Try saying "open now to see our complimentary white paper" instead of "here is our complimentary white paper".

Use phrases like "last chance", "ending soon", "hurry-save your spot". Being direct is great for conversion.

This keeps your outreach personal and casual, just like friends emailing other friends.

...but avoid CAPITALIZING entire words and using lots of exclamation points!

Let your subscribers read your entire subject line by keeping it under 50 characters.

Let's work together on your email marketing efforts. Contact us today.

I just came across this Online Video Converter that will convert your video to MP4, AVI, MPEG, MOV, and a bunch more, for free. 

• The site converts more than 300 video formats! 
• You can upload files up to 2Gb in size which is much larger than some other free video converter website that I've come across. 
• Unlike other services, the site has no limit on the number of files you can convert. Convert as many as you want.
• Best of all you don’t have to pay anything. It's free of charge. Moreover, you don’t even need to sign up or sign in.
• Because it's 100% web based, there are no apps to install and it will even work on Chromebook and iPads!

Give it a try, and you're welcome!